Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at via313pizza.digital, place orders, interact with our digital services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect.

Please read this Privacy Policy carefully before using our website or submitting any personal information to us. By accessing or using our services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable state consumer protection statutes.

1. About Us

Via 313 is a food service business operating in the United States. We provide pizza and related food products and services through our physical locations and digital platforms, including our website at via313pizza.digital. Your trust is important to us, and we take our responsibilities regarding the privacy and security of your personal information seriously.

2. Information We Collect

We collect various categories of personal information depending on how you interact with us. This includes information you provide directly, information collected automatically, and information obtained from third-party sources.

2.1 Information You Provide Directly

When you use our services, create an account, place an order, or contact us, you may provide us with the following types of personal information:

• Identity Information: Your first name, last name, username, or similar identifiers.
• Contact Information: Email address, telephone number, billing address, delivery address, and any other contact details you submit.
• Account Credentials: Passwords, security questions, and other information used to authenticate your account.
• Payment Information: Credit card numbers, debit card information, billing details, and other financial data necessary to process your transactions. Note: Full payment card details are processed by secure third-party payment processors and are not stored directly on our servers.
• Order Information: Details about the food items you order, special instructions, dietary preferences, and order history.
• Communications: Records of correspondence when you contact us via email, online forms, social media, or telephone, including feedback, complaints, and inquiries.
• Promotion and Survey Data: Responses to surveys, participation in promotions, contests, or loyalty programs.

2.2 Information Collected Automatically

When you visit our website or use our digital platforms, certain information is collected automatically through cookies, web beacons, pixels, and similar tracking technologies:

• Usage Data: Pages you visit, links you click, time spent on pages, referring URLs, and navigation patterns within our website.
• Device Information: IP address, browser type and version, operating system, device type (mobile, desktop, tablet), device identifiers, screen resolution, and language settings.
• Log Data: Server logs that record requests made to our website, timestamps, error reports, and diagnostic information.
• Location Data: General geographic location derived from your IP address. We may also request precise location data through your device if you consent, for example to identify your nearest Via 313 location.
• Cookie and Tracking Data: Information collected through cookies, pixel tags, and similar technologies. Please see Section 8 for details about our Cookie Policy.

2.3 Information from Third-Party Sources

We may receive information about you from third parties in certain circumstances, including:

• Delivery and Ordering Platforms: Third-party food delivery or ordering services that facilitate orders on our behalf may share your order and contact information with us.
• Social Media Platforms: If you interact with our social media accounts or use social login features, we may receive certain profile information from those platforms consistent with your privacy settings on those services.
• Analytics Providers: Third-party analytics services that provide us with aggregated or pseudonymized information about website traffic and user behavior.
• Payment Processors: Confirmation data and transaction status information from our payment processing partners.
• Marketing Partners: Information to help us improve our advertising and marketing efforts, consistent with applicable law.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. Specifically, we use your information for the following purposes:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders, including delivery and pickup arrangements.
• Creating and managing your account, if applicable.
• Processing payments and preventing fraudulent transactions.
• Sending order confirmations, receipts, and transactional notifications.
• Responding to your inquiries, complaints, and customer service requests.
• Administering loyalty programs, promotions, and special offers you participate in.

3.2 Analytics and Service Improvement

• Analyzing how visitors use our website to improve its design, functionality, and content.
• Understanding customer preferences to improve our menu and service offerings.
• Conducting internal research, quality control, and operational analysis.
• Monitoring and diagnosing technical issues and errors on our digital platforms.
• Measuring the effectiveness of our marketing campaigns and promotions.

3.3 Marketing and Communications

• Sending promotional emails, newsletters, special offers, and updates about Via 313 where you have opted in or where we have a legitimate interest to do so under applicable law.
• Personalizing your experience on our website and tailoring content and offers relevant to your interests and ordering history.
• Conducting targeted advertising on third-party platforms, including social media, based on your interactions with our website (subject to your consent where required).
• You may opt out of marketing communications at any time. See Section 9 for details on exercising your rights.

3.4 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal processes.
• Enforcing our Terms of Service and other agreements.
• Detecting, investigating, and preventing fraudulent, unauthorized, or illegal activity.
• Protecting the safety, rights, and property of Via 313, our customers, and others.
• Responding to lawful requests from government authorities and law enforcement.

4. Sharing Your Information with Third Parties

We do not sell your personal information for monetary compensation. However, we may share your information with certain third parties in the following circumstances:

4.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and delivering our services. These providers are granted access to your personal information only to the extent necessary to perform their functions and are contractually required to keep your information confidential and secure. Service providers include:

• Payment Processors: Companies that securely process credit and debit card transactions on our behalf.
• Delivery and Logistics Partners: Third-party services that assist with order fulfillment and delivery.
• IT and Hosting Providers: Companies that host our website, manage our databases, and provide technical infrastructure.
• Analytics Providers: Services such as Google Analytics that help us understand website usage patterns.
• Email and Communications Platforms: Services used to send you transactional and marketing emails.
• Customer Support Tools: Platforms that help us manage and respond to customer inquiries.
• Marketing and Advertising Partners: Agencies and platforms that assist with our digital marketing and advertising activities.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when required to do so by law, or in good faith belief that such disclosure is reasonably necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request.
• Protect and defend the rights or property of Via 313.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of our services or the public.
• Protect against legal liability.

4.3 Business Transfers

If Via 313 is involved in a merger, acquisition, asset sale, reorganization, bankruptcy, or other business transfer, your personal information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information with other third parties when you have given us explicit consent to do so, for example when participating in a co-branded promotion or referring a friend program.

4.5 California "Shine the Light" Disclosure

California Civil Code Section 1798.83 permits California residents to request information about whether we share personal information with third parties for direct marketing purposes. We do not share personal information with third parties for their own direct marketing purposes without your prior consent. California residents may contact us at [email protected] with such inquiries.

5. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

5.1 Security Measures We Employ

• Encryption: We use industry-standard SSL/TLS encryption to protect data transmitted between your browser and our website.
• Access Controls: Access to personal information within our organization is restricted to employees and contractors who need it to perform their job functions, and is governed by role-based access controls.
• Payment Security: Payment card data is processed using PCI-DSS compliant payment processors. We do not store full credit card numbers on our systems.
• Secure Hosting: Our website and databases are hosted on secure servers with appropriate firewall and intrusion detection protections.
• Regular Security Reviews: We periodically review our security practices and update them as necessary to address emerging threats.
• Employee Training: Our staff receive training on data privacy and security best practices.

5.2 Limitations of Security

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your information. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6.1 Retention Periods

When personal information is no longer needed, we securely delete, destroy, or anonymize it in accordance with our data retention schedule. You may request earlier deletion of your data subject to our legal obligations (see Section 9).

7. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights with respect to your personal information. We are committed to honoring these rights in accordance with applicable United States federal and state privacy law, including the CCPA/CPRA for California residents.

7.1 Rights Available to All Users

• Right to Know / Access: You have the right to request that we disclose what personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it has been shared.
• Right to Correct: You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (for example, where retention is required by law or to complete a transaction).
• Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
• Right to Data Portability: You may request a copy of the personal information you have provided to us in a structured, commonly used, and machine-readable format.

7.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the CCPA/CPRA:

• Right to Know the Specific Pieces of Personal Information: You may request a detailed list of the specific pieces of personal information we have collected about you over the past 12 months.
• Right to Opt-Out of Sale or Sharing of Personal Information: Although we do not sell personal information for monetary consideration, to the extent that our use of certain advertising or analytics tools may constitute "sharing" under the CPRA, you have the right to opt out. You may exercise this right by contacting us.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to purposes permitted by the CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, or provide you with a different quality of service because you exercised your rights.
• Right to Appeal: If we decline to act on your privacy request, you have the right to appeal our decision by contacting us as described in Section 12.

7.3 How to Submit a Privacy Rights Request

To exercise any of the rights described above, please contact us using the information in Section 12. We will respond to verifiable consumer requests within the timeframe required by applicable law (typically 45 days for CCPA/CPRA requests, with the possibility of a 45-day extension if necessary). We may need to verify your identity before processing your request to protect your privacy and security.

You may designate an authorized agent to make a request on your behalf by providing written authorization or a power of attorney. We may require verification of both the agent's identity and your authorization.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, personalize content, and support our marketing activities. This section provides a brief overview of our use of cookies. For more detailed information, please refer to our separate Cookie Policy available on our website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functioning of our website, including maintaining your session, processing orders, and ensuring security. These cookies cannot be disabled without affecting website functionality.
• Analytics and Performance Cookies: Used to collect information about how visitors use our website, such as pages visited and errors encountered. This helps us improve our website. Examples include Google Analytics cookies.
• Functionality Cookies: Allow our website to remember choices you make (such as your preferred location or saved items) to provide enhanced, personalized features.
• Targeting and Advertising Cookies: Used to build a profile of your interests and serve you relevant advertisements on our website and third-party platforms. These cookies may be set by our advertising partners.

8.2 Managing Cookie Preferences

You can manage and control cookie settings through your browser settings, which allow you to refuse some or all cookies. You can also opt out of interest-based advertising through industry opt-out tools such as the Digital Advertising Alliance (DAA) opt-out tool at optout.aboutads.info and the Network Advertising Initiative (NAI) opt-out tool at optout.networkadvertising.org.

Please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features, including placing orders.

9. Children's Privacy

Our website and digital services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. Our food ordering services are intended for use by individuals who are 18 years of age or older, or by minors with the consent and supervision of a parent or legal guardian.

In accordance with the Children's Online Privacy Protection Act (COPPA), if we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] and we will take prompt action to address the situation.

10. International Data Transfers

Via 313 is based in the United States, and our services are primarily directed at users located within the United States. The personal information we collect is stored and processed on servers located in the United States.

If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country or jurisdiction of residence. By using our services and providing us with your personal information, you consent to this transfer and processing.

We take appropriate measures to ensure that any international transfers of personal information are conducted in compliance with applicable privacy laws and that your data remains protected to a standard consistent with this Privacy Policy.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services that are not operated or controlled by Via 313. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you visit or use, as we have no control over and assume no responsibility for the content, privacy practices, or policies of such third parties.

Examples of third-party services that may be accessible through or in connection with our website include:

• Food delivery platforms (e.g., DoorDash, Uber Eats, Grubhub)
• Social media platforms (e.g., Instagram, Facebook, Twitter/X)
• Review platforms (e.g., Yelp, Google Reviews)
• Payment gateways and processors
• Map and location services (e.g., Google Maps)

12. Contact Us — Privacy Inquiries

If you have any questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact our privacy team using the information below. We are committed to responding to all privacy-related inquiries promptly and in accordance with applicable law.

When contacting us regarding a privacy request, please include the following information to help us process your request efficiently:

• Your full name and contact information
• A description of the specific request or concern
• Any relevant order or account information (without sharing payment details)
• Your state of residence (if relevant to asserting state-specific privacy rights)

We will acknowledge receipt of your inquiry within a reasonable timeframe and aim to resolve all requests within 45 days, or within any shorter period required by applicable law. If we need more time, we will inform you of the reason for the extension and the expected resolution date.

13. Filing a Complaint with a Data Protection Authority

If you believe that we have not handled your personal information in compliance with applicable privacy law, and you have not been able to resolve the matter directly with us, you have the right to file a complaint with the relevant data protection or consumer protection authority.

13.1 For California Residents

California residents may file complaints with the California Privacy Protection Agency (CPPA), the state body responsible for enforcing the CCPA/CPRA:

13.2 For All U.S. Consumers

Any United States consumer who believes their privacy rights have been violated may file a complaint with the Federal Trade Commission (FTC), which enforces federal consumer protection and privacy laws including the FTC Act:

13.3 Other State-Specific Authorities

Residents of other states with applicable consumer privacy laws (including but not limited to Colorado, Virginia, Connecticut, Utah, and Texas) may also have the right to file complaints with their respective state attorney general offices or designated privacy enforcement bodies. We encourage you to consult the appropriate authority for your state of residence.

14. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or data processing activities. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page.
• Post the revised Privacy Policy on our website at via313pizza.digital.
• Where required by law or where we deem appropriate, provide direct notice to affected users via email or through a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy, to the extent permitted by applicable law.

15. Legal Basis for Processing (FTC Act and State Law Compliance)

Our collection and use of personal information is guided by applicable United States law and the following legal bases, as appropriate to each processing activity:

• Contract Performance: Processing necessary to fulfill your orders, manage your account, and provide the services you have requested from us.
• Legitimate Business Interests: Processing necessary for our legitimate business interests, such as improving our services, preventing fraud, and marketing our products, where those interests are not overridden by your privacy rights.
• Legal Obligation: Processing required to comply with applicable federal, state, and local laws and regulations.
• Consent: Where we rely on your consent as the legal basis for processing (for example, for certain marketing communications or non-essential cookies), you may withdraw that consent at any time by contacting us or using the opt-out mechanisms described in this policy.

This Privacy Policy was last reviewed and updated on March 26, 2026.